JPMorgan Puts a Number on Bitcoin for the First Time: 10% a Year, With a Big Caveat

J.P. Morgan Asset Management, in its 2027 Long-Term Capital Market Assumptions, has for the first time quantified its projection for Bitcoin's annual return. The firm estimates that Bitcoin could yield a 10% annual return over a period spanning 10 to 15 years. Despite this long-term positive outlook on returns, the financial institution clarified that it will not be incorporating Bitcoin into its main portfolio models, indicating a cautious approach despite the calculated potential upside.